A design as an extension of the culinary experience offered by PAARL
To properly capture the atmosphere of PAARL, we developed a web design that reflects the restaurant's South African roots. Warm earth tones, natural textures and contemporary typography combine to create an authentic look with a modern twist. The design focuses on experience: visitors should feel immediately welcome, as if they are already stepping inside PAARL. Every detail, from the menu presentation to the photography contributes to a sense of togetherness and discovery. Thus, the design became not only visually appealing, but also an extension of the culinary experience PAARL offers.
Melbourne
Warm
Sandstone
South African sand tone
Savanna
Gold
Sunny yellow
Spiced
Clay
Touch of terracotta red
Dusty Olive
Olive green
WordPress website development
The website was fully custom developed in WordPress, with an eye for both ease of use and performance. Visitors can easily reserve their table through an integrated reservation module that also matches the style of the restaurant. Also added are an interactive map to quickly find the location, and a Google Review module that allows guests to share their experiences, fully designed in the unique PAARL style. The website has also been optimized for speed through reliable hosting via Minty Hosting.
Storytelling website
The end result is a website that perfectly translates PAARL's warmth and hospitality into the digital experience. Visitors experience the same energy, atmosphere and invitation to come together as in the restaurant itself.
Thanks to the combination of design, technology and storytelling, the website is not only functional, but also an experience in itself. A strong example of how Minty Media uses creativity and craftsmanship to bring a brand identity to life digitally.
